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Performance Marketing specialist

Ballerup, DK, 2750

 

Hos KMD udvikler vi digitale løsninger, som bruges og skaber fremskridt for millioner af mennesker verden over. Disse løsninger danner digitalt grundlag for samfundets vigtigste aktører, fra politiske og juridiske myndigheder og offentlige instanser til finansielle institutioner og private virksomheder. Vores mission er at gøre deres digitale ydelser og adfærd pålidelig, tilgængelig og effektiv.

Vi tror på, at fremtiden er, hvad du selv gør den til. Derfor er en karriere hos KMD en karriere med formål og frihed. Her er du ikke alene direkte medvirkende til at forbedre livet og hverdagen for en masse mennesker. Du får også motivation, plads og værktøjer til at forme din egen professionelle færd og udvikling.

Do you want to play a pivotal role in bridging data, technology and marketing within one of Denmark’s leading IT and software companies? 

 

We are on the lookout for a data-driven marketer with a sharp eye for the technical aspects of digital marketing. This role is ideal for you who is passionate about configuring the right data setups between websites and marketing analytics tools to truly understand and enhance the customer journey. If you’re passionate about marketing data, strategy and great colleagues, you might be the perfect fit for our team. 

 

 

About the job 

As part of our Marketing, Communication & Brand department, you’ll be instrumental in optimizing our digital marketing initiatives. You will work closely with experienced marketers, communication specialists, branding advisor and our technical team in Poland. In this role, you’ll have the opportunity to ensure seamless integration between our website, campaign platforms, and analytical platforms, providing deep insights into customer behaviors and conversion dynamics.  

 

 

Your responsibilities :

 

  • Technical setup and data integration: Ensure accurate data setup and seamless integrations between our website and marketing analytics platforms to capture and analyze customer interactions effectively. 

  • Conversion Rate Optimization: Use data to understand customer pathways and pinpoint opportunities for conversion optimization. 

  • Data-driven decision making: Translate complex data sets into actionable insights to price conversions accurately and improve the customer journey. 

  • Collaborative strategy execution: Coordinate with marketing, technical teams, and external agencies to execute data-driven campaigns that enhance user experience and customer satisfaction. 

  • Website optimization and integration: Enhance the user experience, performance, and conversion rates on KMD's website. This includes testing user flows for effective retargeting, and integrating backend elements with campaign platforms such as LinkedIn, Siteimprove, Google Ads, and more. 

  • Digital marketing tools training: Educate internal teams on the use of digital marketing tools such as Siteimprove and Leadenhancer, enhancing their proficiency in leveraging these platforms for improved marketing outcomes. 

 

 

 

 

About you  

You are a forward-thinking professional with a keen interest in digital marketing and technology integration. With a data-driven approach and a commitment to continuous improvement, you excel in optimizing marketing strategies and enhancing user experiences. You are proactive, detail-oriented, and thrive in collaborative environments. You have experience in digital marketing, preferably in a B2B context, and are eager to expand your skills and knowledge.

 

We are looking for someone who identifies with the following qualifications: 

 

  • Skilled in data-driven growth marketing and performance optimization. 

  • A relevant educational background. 

  • Strong interest in digital marketing trends and technologies. 

  • Proficient in digital marketing tools and analytics platforms (Siteimprove). 

  • Experience with data analysis and consumer insights to inform strategy and optimize digital performance. 

  • Experience with CMS (Umbraco) and website optimization. 

  • Familiarity with KPIs, targets, and growth models. 

  • Fluency in Danish and English (corporate level). 

  • A solid understanding of the marketing funnel and key metrics to drive decision-making. 

 

 

 

What We Offer  

 

  • A trust-based work environment with a flat hierarchy where your voice is heard. 

  • Professional and personal development opportunities. 

  • A strong work-life balance, including flexible hours and remote work options.  

  • A supportive team that values both strong business results and great camaraderie.  

 

 

Interested?  

Please submit your application as soon as possible – no later than March 15, 2025.  

For more information about the position, feel free to contact Julia Vollertsen, Director of MarCom & Brand, at +45 2083 5811.  

 

 

About KMD  

KMD is Denmark’s largest IT company, delivering business-critical software, technology solutions, and IT services, primarily to the public sector. We are expanding our footprint in the private sector across Denmark, Sweden, and Norway. KMD is a subsidiary of NEC Corporation, with offices in Denmark, Norway, and Sweden, as well as development centers in Poland and India. With 2,800 employees and annual revenue of 4.0 billion DKK, we are shaping the future of digital innovation.  

 

Equal Opportunity Employer: We believe in fostering a diverse and inclusive workplace. All qualified candidates are encouraged to apply regardless of background, gender, or other status protected under local anti-discrimination laws.  

 

Join us in driving the future of data-driven digital marketing – we look forward to hearing from you! 

Benefits:
Want to know more about the role? Feel free to contact hiring manager:  Julia Fennefoss Vollertsen - JFA@kmd.dk

 

KMD (an NEC company) is committed to providing equal opportunities. Hence, we invite all qualified interested applicants to apply for career opportunities. At KMD all aspects of employment and cooperation including the decision to hire/cooperate with will be based on merit, competence, performance, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other status protected under local anti-discrimination legislation.

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